Missouri Baptist University President Keith Ross | Facebook
Missouri Baptist University President Keith Ross | Facebook
This represents 6.4% of all money invested on sport teams at the seven colleges in the county during 2023.
The average sports expenses at St. Louis County have grown 228.9% since 2010.
Missouri Baptist University stood out as the university in St. Louis County which received the most football funding during 2023. The institution received $2,345,112 — or 75.2% of all the money destined to football teams.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $3,118,809 | 6.4% |
| 2022 | $3,086,601 | 6.7% |
| 2021 | $2,354,530 | 5.8% |
| 2020 | $3,083,094 | 7.2% |
| 2019 | $2,818,507 | 6.6% |
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